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Who needs reputation management?
Reputation management is basically a new term but it goes back with the history or the beginning of man. No matter what is your position in a society, reputation is something that matters a lot. Given below is the list of people who actually needs reputation management.

• Entrepreneur.
• Job seeker.
• College bound.
• Borrower.

Before you go further, check out this post by Darius Fisher at huffingtonpost.com:

4 Reasons Why You May Need Reputation Management

By Darius Fisher

As I discussed in a previous post, people must change their behavior in order to truly change their reputation – if your bad behavior got you into trouble in the first place.

But there are also instances where someone might require online reputation management when they’ve done nothing inherently “wrong”. These people and businesses might just be victims to Google’s negativity bias.

In 2014 a study conducted by two Canadian researchers proved the existence of “negativity bias” – psychologists’ term for our collective hunger to hear, and remember bad news. This subconscious bias affects Google search results in a profound way. If negative articles or websites are being widely read, clicked, and shared, those are the articles Google’s algorithm identifies as front page worthy.

Read More..

Entrepreneur:

If you are about to start your business or a new company than your reputation matters a lot. Most of the investors or creditors know your value by seeing your reviews. Therefore reviews must be positive.

Job seeker:

Every person is a job seeker at one or the other time. Professional people judge you by your reputation especially on social media through pictures and venues etc.

Also read this interesting post by Sherry Bonelli at brightlocal.com:

Why Your Clients Need Reputation Management

Sherry Bonelli

If you help clients with their digital marketing efforts, one service you should take a look at offering is Reputation Management. Why is Reputation Management so important for small- to medium-sized businesses?

Reputation Management is one of the most important digital marketing strategies you can implement for your clients. Many businesses still think they can ignore online reviews — and are secretly hoping that reviews don’t matter or that they’ll quietly go away. Many business owners have been burned by a customer who left a bad review online and it has tainted their view of the importance of online reviews. To them reviews are just grumpy people complaining, but as a digital marketer, your job is to explain to your clients why they need this service.

Continue Reading..

College bound:

A person who is looking for admission in college has to contain good reputation otherwise will hesitate to associate with you.

Borrower:

Banks also consider your reputation and gives loan only to those people who actually have good reputation and deserve to be trusted. Banks do not grant loans to people having bad reputation.

Here is a helpful video by LeadGenerationOnline about online reputation management:

Reasons of reputation management:

Following are some of the reasons of reputation management

• Good reputation increases your sales.
• Source of trust and credibility.
• Online insight.
• Brightens the chances of employment.

http://www.logicinbound.com/seattle-marketing-services/ knows amazing methods of improving online reputation management.